IPUTTING PEOPLE & ABILITIESFIRST WHAT'S IN A NAME? BY TODD SHELTON & JUSTIN ANGOTTI WITH CHAD COLTRANE ABILITIES. Teamwork. and Christian Wiggins, Empathy. Integrity. These ABILITIES Pi Kappa Phi chief core values were not operating officer, made an introduced until 2002, TEAMWORK exciting announcement but they have guided our EMPATHY for the fraternity and service and philanthropy its philanthropy: Push UNCOMMON opportunities since the INTEGRITY America has evolved, once LEADERSHIP founding of Project again, to become The The 2020 P.U.S.H. in 1977. As Jim Ability Experience. Strategic Plan Collins wrote in Built for Pi Kappa Phi The new name not to Last, however, core values are discovered, not created. Look only more clearly reflects After a successful the organization's mission to use shared ten year strategic to any of our programs and events, and you'll discover these values embedded experiences to support people with plan the Second disabilities and develop the men of Century Vision, in our organization-in the efforts of our Pi Kappa Phi into servant leaders, but it Pi Kappa Phi has students, alumni, parents, friends, and puts the abilities of all people front and embarked on an sponsors who promote the abilities of all center in our daily work. We believe it aggressive six year people. These values truly embody the captures our core purpose even more plan which creates work of the members of Pi Kappa Phi on clearly than our days of building play new benchmarks behalf of people with disabilities-they are who we are. units. The men of Pi Kappa Phi do not for success and simply raise money, but instead experience establishes a new Over the past year-and-a-half, we the power of service as they promote the level of commitment learned that Collins' wisdom goes beyond true abilities of all people. to our members discovering your organization's core across seven values; it is also about discovering a name Strengthening our philanthropy focus areas: that truly represents your mission. More than a year and a half ago, the Student "As Pi Kappa Phi's national greater fraternity began a re-branding Experience philanthropy has evolved, service has process in order to strengthen our global Alumni become more than just a project. Service brand. The question was posed: How could we create a stronger tie between all of our Engagement has become a part of who we are and what we do as men of Pi Kappa Phi. It entities and better position the fraternity's Growth brand in a crowd of 76 national fraternities? remains one of the differentiating factors Chapter Quality from our peers in the fraternal world," Pi Kappa Phi and all the fraternity entities- & Support said Push America Chief Executive Push America, the Foundation, Properties- Officer Chad Coltrane this summer. engaged a brand consulting firm in order to Branding & help answer that question and create greater Communication As our philanthropy has evolved, SO consistency between the four organizations. Governance too has its name. And so, during a special luncheon at the 54th Supreme Chapter Early in the process, we knew that in Funding in August, Mark E. Timmes, Pi Kappa Phi order to strengthen our philanthropy, we chief executive officer; Chad Coltrane, needed to strengthen its brand and tie to Push America chief executive officer; Pi Kappa Phi. CONTINUED NEXT PAGE UPDATE US ON YOUR LIFE: PIKAPP.ORG/SUBMITNEWS 7